The Story of Burberry: A Legacy of Luxury and Innovation
Founded in 1856 by Thomas Burberry, Burberry has grown from a small outfitter in Basingstoke, England, to one of the world's most iconic luxury brands. Known for its distinctive check pattern and timeless trench coats, Burberry has become synonymous with British elegance and innovation.
From Humble Beginnings to Global Fame
At the age of 21, Thomas Burberry established his eponymous company with a simple vision: to create durable and functional clothing for outdoor activities. His breakthrough came in the form of gabardine, a water-resistant yet breathable fabric, which he patented in 1888. This invention revolutionized outerwear, making Burberry a favorite among explorers and adventurers, including Sir Ernest Shackleton and Roald Amundsen.
The Iconic Trench Coat
During World War I, Burberry adapted its designs to meet the needs of British soldiers, creating the trench coat. Characterized by its storm flap, epaulettes, and double-breasted design, the trench coat quickly became a staple in military and civilian wardrobes alike. Today, it remains one of the brand's most celebrated pieces, embodying a perfect blend of style and practicality.
Evolution of the Brand
In the post-war era, Burberry expanded its offerings beyond outerwear, introducing scarves, fragrances, and accessories. The brand's distinctive camel, black, red, and white check pattern, first introduced as a lining for trench coats in the 1920s, became a hallmark of Burberry's identity. However, its overuse in the 1990s led to a rebranding effort under CEO Angela Ahrendts, who repositioned Burberry as a modern, digitally-savvy luxury brand.
Burberry Today
Under the creative direction of Riccardo Tisci, Burberry continues to innovate while staying true to its heritage. Recent collections have reimagined classic designs with bold prints and contemporary silhouettes, appealing to a younger, global audience. The brand also embraces sustainability, committing to reducing its environmental impact through initiatives like the Burberry Foundation.
Explore Burberry's Products
For those interested in Burberry's latest offerings, you can explore a detailed catalog of their products in this comprehensive electronic spreadsheet. Whether you're looking for the perfect trench coat or a modern accessory, Burberry's legacy of luxury and innovation is on full display.