Burberry, a name synonymous with British luxury, has carved a niche for itself in the world of fashion since its inception in 1856. Founded by Thomas Burberry, the brand started as a small outfitter in Basingstoke, Hampshire. Today, it stands as a global symbol of sophistication and timeless style.

From Humble Beginnings to Global Fame

Thomas Burberry's vision was clear from the start – to create durable, weatherproof clothing. This led to the invention of gabardine in 1879, a breathable, waterproof fabric that revolutionized the outerwear industry. The Trench Coat, initially designed for British soldiers during World War I, became one of Burberry's most iconic pieces, blending functionality with elegance.

The Iconic Check Pattern

In the 1920s, Burberry introduced its signature check pattern, initially used as a lining for the Trench Coat. The distinctive camel, black, white, and red design quickly gained popularity and became a symbol of luxury. By the 1960s, the check pattern was used on scarves, handbags, and other accessories, cementing its place in the fashion world.

Innovation and Modernization

Burberry has always been at the forefront of innovation. In the early 2000s, under the leadership of then-CEO Angela Ahrendts and creative director Christopher Bailey, the brand underwent a significant transformation. They embraced digital technology, becoming one of the first luxury brands to live-stream their fashion shows and engage with customers through social media.

Sustainability and Ethical Practices

In recent years, Burberry has committed to sustainability and ethical practices. The brand has set ambitious goals to reduce its carbon footprint and has pledged to become carbon neutral by 2022. Additionally, Burberry supports various charitable initiatives, including those focused on education and the arts.

Explore Burberry's Latest Collection

For those interested in discovering more about Burberry's exquisite products, you can explore their latest collection in this detailed product spreadsheet. From the classic Trench Coat to modern accessories, Burberry continues to offer timeless pieces that cater to the contemporary world.

Conclusion

Burberry's journey from a small outfitter to a global luxury brand is a testament to its commitment to quality, innovation, and elegance. With its rich history and forward-thinking approach, Burberry remains a beacon of British fashion, captivating the hearts of fashion enthusiasts worldwide.