The Story of Burberry: A Legacy of British Elegance
For over a century, Burberry has stood as a symbol of British luxury and timeless elegance. Founded in 1856 by Thomas Burberry, the brand initially focused on outdoor attire, particularly designed to withstand the unpredictable British weather. Burberry's innovative approach to fabric design led to the creation of gabardine, a waterproof yet breathable material that revolutionized rainwear. This breakthrough laid the foundation for the brand’s iconic trench coat, a piece that remains a cornerstone of its collection today.
Throughout its history, Burberry has been synonymous with both tradition and innovation. The brand’s signature check pattern, introduced in the 1920s, became an instant classic. Its distinctive design, featuring camel, black, red, and white stripes, has adorned everything from scarves to handbags, solidifying its place in fashion history. Despite its timeless appeal, Burberry has consistently evolved to meet the demands of modern consumers, blending its heritage with contemporary aesthetics.
Burberry’s cultural influence extends far beyond fashion. The brand has been associated with explorers, aviators, and even royalty. Its trench coats were worn by soldiers during World War I, and later adopted by Hollywood stars, cementing its status as a global icon. Today, Burberry continues to push boundaries under the creative direction of Daniel Lee, who has infused the brand with a fresh perspective while staying true to its roots.