Burberry, a name synonymous with British luxury, has carved out a unique place in the world of fashion. Founded in 1856 by Thomas Burberry, the brand began as a small outfitter's shop in Basingstoke, England. Over the years, it has evolved into a global fashion powerhouse, celebrated for its iconic trench coats, distinctive check pattern, and commitment to innovation.
Thomas Burberry was just 21 years old when he opened his first store. His vision was to create clothing that combined functionality with elegance. This vision quickly became reality when, in 1879, he invented gabardine, a breathable, weatherproof fabric that revolutionized outdoor wear. The fabric's durability and water resistance made it a favorite among explorers and adventurers, including the likes of Ernest Shackleton, who wore Burberry gabardine on his Antarctic expeditions.
One of the brand's most enduring creations is the Burberry trench coat. Originally designed for British soldiers during World War I, the trench coat became a symbol of resilience and sophistication. Its versatile design, featuring a double-breasted front, epaulettes, and a gun flap, made it a practical yet stylish choice for both military personnel and civilians alike. To this day, the trench coat remains a cornerstone of Burberry's collections, continuously reinvented to suit modern tastes.
Burberry's identity is also deeply tied to its signature check pattern, which first appeared as a lining for its trench coats in the 1920s. The tan, black, and red plaid quickly became a hallmark of the brand, adorning everything from scarves and handbags to umbrellas and accessories. While the check pattern has faced periods of overexposure, Burberry has managed to reclaim its allure, reimagining it for contemporary audiences.
In the early 2000s, Burberry underwent a significant transformation under the leadership of Christopher Bailey, who joined as creative director in 2001. Bailey's tenure saw the brand embrace modernity while staying true to its heritage. He introduced innovative digital campaigns, such as live-streaming fashion shows and allowing customers to purchase runway looks immediately, setting new standards for the industry.
Today, Burberry continues to push boundaries under the direction of Riccardo Tisci, who became chief creative officer in 2018. Tisci has infused the brand with a fresh, youthful energy, blending streetwear influences with Burberry's classic aesthetic. His collaboration with brands like Supreme has further cemented Burberry's relevance in contemporary fashion.
For those interested in exploring Burberry's extensive product range, an excellent resource is this detailed product spreadsheet, which provides insights into the brand's latest offerings and timeless classics.
From its humble beginnings to its status as a global icon, Burberry's legacy is a testament to the power of innovation, craftsmanship, and timeless design. Whether it's a trench coat, a check scarf, or a modern reinterpretation of its classics, Burberry continues to inspire and captivate fashion enthusiasts around the world.