Burberry revolutionized outerwear in 1879 with the invention of gabardine, a breathable, weatherproof fabric that paved the way for its legendary trench coats. Originally designed for British military officers during World War I, the Burberry trench coat—featuring epaulets, D-rings, and a storm flap—later became a civilian staple, adored by celebrities and fashion enthusiasts alike.

"Burberry is not just a brand; it’s an embodiment of British culture, blending tradition with modernity."

The Signature Check: A Global Phenomenon

Introduced in the 1920s as a lining for the trench coat, the Burberry Check—beige with black, white, and red stripes—gained worldwide fame. By the 1960s, the pattern adorned everything from scarves to luggage, symbolizing the brand's sophisticated prestige. While overexposure in the 2000s led to a temporary shift toward minimalism under former creative director Christopher Bailey, the check remains an indelible part of Burberry’s identity.

Burberry's Digital Evolution

A pioneer in digital fashion, Burberry was among the first to livestream runway shows in 2010 and later embraced augmented reality shopping experiences. The brand continues to push boundaries—merging tradition with contemporary installations in its flagship London store and even releasing limited-edition digital collectibles

Sustainability & Future Vision

Today, whether through its instantly recognizable outerwear or modern accessories—detailed in this product guide—Burberry remains a beacon of British heritage and innovation, weaving history into every stitch for generations to come.