At just 21 years old, Thomas Burberry opened his first store with a focus on designing durable outerwear that could withstand harsh weather conditions. His breakthrough came in 1879 with the invention of gabardine, a breathable, waterproof, and hard-wearing fabric. This revolutionary material set the foundation for the brand's future success.

By the early 20th century, Burberry's innovative designs gained popularity among explorers and aviators. The legendary British explorer Sir Ernest Shackleton wore Burberry gabardine during his expeditions to Antarctica, solidifying the brand's reputation for reliability in extreme conditions.

The Iconic Trench Coat and Check Pattern

During World War I, Burberry redesigned its officer's coat to create the now-famed trench coat, featuring functional elements like D-rings for attaching equipment and storm flaps for protection against rain. This military-inspired design evolved into a fashion staple still coveted today.

In the 1920s, Burberry introduced its signature Nova check pattern, originally as a lining for trench coats. The beige background with black, white, and red stripes became an instantly recognizable symbol of luxury. During the 1990s, the check pattern became so popular that it turned into a status symbol worldwide, though the brand later strategically reduced its prominence to maintain exclusivity.

Modern Evolution and Digital Innovation

Burberry has continuously evolved while maintaining its heritage. Under the creative direction of Riccardo Tisci in 2018, the brand introduced a refreshed TB monogram and new interpretations of classic designs. Burberry has also been a leader in digital innovation, becoming the first luxury brand to:

• Livestream a fashion show (2010)
• Implement "see now, buy now" runway shows
• Use innovative digital campaigns with "Burberry Acoustic"

The brand remains committed to sustainability, pledging to become climate-positive by 2040. Its most recent collections emphasize sustainable material usage while maintaining the quality that defines Burberry products.

For an in-depth look at current Burberry offerings, check this detailed product spreadsheet

Cultural Impact and Legacy