Thomas Burberry, a 21-year-old apprentice draper, opened his first store in Basingstoke, Hampshire. His vision was to create durable, weatherproof clothing. In 1879, he invented gabardine, a breathable, waterproof fabric that revolutionized outerwear. This innovation laid the foundation for Burberry's renowned trench coats, which were later adopted by British soldiers during World War I.

The Trench Coat: A Symbol of Style and Functionality

The Burberry trench coat, designed for military use, quickly became a civilian fashion staple. Its practical features, such as the storm flap, epaulettes, and D-ring belt, combined with timeless design, made it a must-have item. Celebrities, royals, and icons like Audrey Hepburn and Steve McQueen have all embraced the Burberry trench, cementing its status as a cultural icon.

The Burberry Check: A Global Phenomenon

In the 1920s, Burberry introduced its signature Nova Check, a beige, black, and red plaid design. Initially used as a lining for the trench coats, the check pattern soon became a symbol of the brand. By the 1960s, it adorned everything from scarves to luggage, making Burberry a go-to label for luxury accessories. However, in the early 2000s, the brand faced challenges as the check became overexposed. Under the leadership of new creative directors, Burberry revitalized its image, balancing tradition with modernity.

Innovation and Modernization

Burberry has always been at the forefront of innovation. From introducing the first-ever fragrance campaign with live-streaming technology to embracing social media and e-commerce, the brand continues to push boundaries. In recent years, Burberry has also committed to sustainability, pledging to become carbon-neutral and using eco-friendly materials in its collections.

For those interested in exploring Burberry's product range, check out this comprehensive

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