Burberry, a name synonymous with timeless British style, has been a beacon of luxury and innovation since its inception in 1856. Founded by Thomas Burberry in Basingstoke, Hampshire, the brand began as a small outfitter specializing in outdoor attire. Today, Burberry is a global icon, renowned for its distinctive check pattern and innovative designs.

The Birth of a Legend

Thomas Burberry was just 21 years old when he founded the company. Initially, it was a family business focused on providing durable and functional clothing for outdoor activities. Burberry's breakthrough came in 1879 with the invention of *gabardine*, a waterproof and breathable fabric. This revolutionary material was created by tightly weaving yarn before treating it, making it resistant to rain while remaining comfortable to wear.

Gabardine quickly gained popularity, and by the late 19th century, Burberry had become a trusted provider of outdoor wear. The brand even supplied explorers like Sir Ernest Shackleton, who wore Burberry's gabardine coats during his expeditions to Antarctica. This association with adventure and exploration further cemented Burberry's reputation for quality and durability.

The Iconic Trench Coat

One of Burberry's most enduring contributions to fashion is the trench coat. Originally designed for British military officers during World War I, the trench coat was made from gabardine and featured functional details like epaulettes, D-rings, and a storm flap. Its practicality and elegance quickly made it a civilian favorite, and it remains a cornerstone of Burberry's collections today.

Over the decades, the trench coat has been reimagined in countless ways, yet it has always retained its quintessential British charm. From classic designs to modern reinterpretations, the trench coat exemplifies Burberry's ability to blend tradition with innovation.

The Burberry Check

Another hallmark of the brand is the Burberry check, a pattern of interlocking beige, black, white, and red stripes. Introduced in the 1920s as a lining for trench coats, the check soon became a symbol of the brand's heritage. By the 1960s, it had evolved into a bold fashion statement, appearing on everything from scarves to luggage.

The Burberry check has experienced periods of both celebration and controversy. In the early 2000s, it became overly popular among counterfeits, leading the brand to rethink its strategy. Under the leadership of Chief Creative Officer Christopher Bailey, Burberry reimagined the check, using it more sparingly and creatively to maintain its exclusivity.

Modern Innovations

In the 21st century, Burberry has embraced digital innovation while staying true to its roots. The brand was one of the first luxury fashion houses to livestream its runway shows and use social media to engage with customers. Under the creative direction of Riccardo Tisci, Burberry has continued to evolve, blending its heritage with contemporary trends.

For those interested in exploring Burberry's latest offerings, you can check out this comprehensive product guide, which provides an in-depth look at the brand's current collections.

Conclusion

From its humble beginnings in a small English town to its status as a global luxury powerhouse, Burberry's story is one of resilience, innovation, and unwavering commitment to quality. The brand's ability to adapt to changing times while maintaining its core values ensures that it will continue to inspire and captivate for generations to come.