The Story of Burberry: A Legacy of British Luxury
Founded in 1856 by Thomas Burberry, Burberry is a quintessential British luxury brand renowned for its iconic trench coats, distinctive tartan patterns, and timeless designs. From its humble beginnings in Basingstoke, England, the brand has grown into a global symbol of sophistication and innovation.
Origins and Innovation
Thomas Burberry started his journey as a young apprentice draper before establishing his own outdoor apparel shop at the age of 21. His vision was to create clothing that could withstand the unpredictable British weather. In 1879, Burberry invented gabardine, a durable, water-resistant, and breathable fabric that revolutionized outerwear. This innovation laid the foundation for the brand's success.
The Iconic Trench Coat
Perhaps Burberry's most famous contribution to fashion is the trench coat. Originally designed for British military officers during World War I, the trench coat quickly became a civilian wardrobe staple. Its design elements, such as the storm flap, epaulettes, and D-ring belt, remain timeless features even today. The trench coat encapsulates Burberry's commitment to both functionality and elegance.
The Burberry Check
Another hallmark of the brand is the Burberry Check, a distinctive tartan pattern introduced in the 1920s as a lining for its trench coats. Over time, this pattern became a global symbol of luxury and status. While its popularity has fluctuated over the decades, the Burberry Check remains a defining feature of the brand, often reinterpreted in modern collections.
Modern Evolution
In recent years, Burberry has embraced innovation while staying true to its heritage. Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, the brand has modernized its image, blending traditional craftsmanship with contemporary trends. Burberry has also been at the forefront of digital fashion, leveraging technology to connect with a younger, tech-savvy audience.