Burberry, one of the most iconic fashion brands in the world, has a rich history that dates back to 1856. Founded by Thomas Burberry in Basingstoke, England, the brand started as a small outfitter's shop catering to outdoor enthusiasts. Today, Burberry is synonymous with luxury, innovation, and timeless style.
Innovation Through the Trench Coat
One of Burberry's most significant contributions to fashion is the creation of the trench coat. Originally designed for British military officers during World War I, the trench coat was an evolution of Burberry's earlier invention, the gabardine fabric. This waterproof, breathable material revolutionized outerwear and became the foundation of Burberry's global reputation. The trench coat remains a staple in the brand's collections, celebrated for its durability and classic design.
The Iconic Check Pattern
Another hallmark of Burberry is its distinctive check pattern, which was first introduced in the 1920s as a lining for its trench coats. The camel, black, red, and white plaid quickly became a symbol of British elegance and sophistication. Over the decades, the Burberry check has appeared on everything from scarves and handbags to clothing, solidifying its status as a global fashion icon.
Modernizing Tradition
While Burberry is deeply rooted in tradition, the brand has consistently embraced modernity. Under the leadership of former creative director Christopher Bailey, Burberry became a trailblazer in digital innovation. The brand was one of the first luxury fashion houses to livestream its runway shows and leverage social media to engage with a global audience. This forward-thinking approach has helped Burberry maintain its relevance in an ever-changing industry.
Commitment to Sustainability
In recent years, Burberry has made significant strides in sustainability. The brand has committed to becoming carbon neutral and has implemented initiatives to reduce waste and promote ethical sourcing. For example, Burberry's "ReBurberry" program focuses on upcycling and recycling materials to create new products, aligning with the growing demand for sustainable fashion.
Discover Burberry's Collection
If you're interested in exploring Burberry's latest products, check out this comprehensive product spreadsheet. It provides detailed information on the brand's offerings, making it easier to find the perfect piece for your wardrobe.
From its humble beginnings to its status as a global luxury brand, Burberry's story is a testament to innovation, quality, and timeless style. Whether you're drawn to its iconic trench coats, classic check patterns, or sustainable initiatives, Burberry continues to set the standard for excellence in fashion.