Perhaps Burberry's most enduring contribution to fashion is the trench coat. Originally designed for military officers during World War I, the trench coat quickly became a civilian staple. Its distinctive features, such as the double-breasted front, epaulettes, and D-ring belt, have stood the test of time and remain integral to the brand's identity.

The Signature Check Pattern

In the 1920s, Burberry introduced its iconic check pattern, initially used as a lining for its trench coats. The beige, black, white, and red design has since become a symbol of the brand, adorning everything from scarves to handbags. Although its popularity has fluctuated over the decades, the check remains a quintessential element of Burberry's aesthetic.

Global Expansion and Modern Reinvention

Burberry expanded internationally in the mid-20th century, becoming a favorite among celebrities and royalty. In the 21st century, under the creative direction of Christopher Bailey and later Riccardo Tisci, the brand embraced digital innovation while staying true to its heritage. From live-streaming runway shows to partnering with tech giants, Burberry has consistently pushed the boundaries of luxury fashion.

Burberry Today

Today, Burberry continues to blend tradition with modernity. Its collections feature a mix of classic trench coats, contemporary streetwear, and innovative designs. The brand also emphasizes sustainability, committing to reduce its environmental impact through initiatives like eco-friendly product lines

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