The Story of Burberry: A Timeless Legacy
Founded in 1856 by Thomas Burberry, Burberry has grown from a small outfitter in Hampshire, England, to one of the world's most iconic luxury fashion brands. Known for its distinctive check pattern and innovative designs, Burberry has become synonymous with British style and sophistication.
Innovation and the Trench Coat
One of Burberry's most significant contributions to fashion is the invention of the trench coat. In 1879, Thomas Burberry developed gabardine, a breathable, weatherproof fabric that revolutionized outerwear. The trench coat, initially designed for British Army officers during World War I, quickly became a civilian wardrobe staple and remains a cornerstone of Burberry's collections today.
The Iconic Burberry Check
Another hallmark of the brand is the Burberry check, introduced in the 1920s as a lining for its trench coats. The beige, black, red, and white check pattern has since become a globally recognized symbol of luxury. Despite brief periods of overexposure, the check has been reimagined and reintroduced over the decades, maintaining its status as a timeless emblem of the brand.
Global Expansion and Modernization
Over the years, Burberry has expanded its offerings beyond outerwear, introducing ready-to-wear collections, accessories, fragrances, and cosmetics. The brand has also embraced digital innovation, becoming one of the first luxury fashion houses to livestream its runway shows and engage with customers through social media platforms. This forward-thinking approach has helped Burberry stay relevant in a rapidly evolving industry.
Commitment to Sustainability
In recent years, Burberry has made significant strides in sustainability, committing to reduce its environmental impact and promote ethical practices. From using eco-friendly materials to implementing circular fashion initiatives, the brand is dedicated to creating a more sustainable future for the fashion industry.
Explore Burberry's Latest Collection
To discover Burberry's latest products and styling tips, check out this comprehensive product guide. The guide offers insights into the brand's newest offerings, from iconic trench coats to cutting-edge accessories, ensuring you stay ahead of the fashion curve.
Burberry's rich heritage, innovative spirit, and commitment to excellence continue to inspire fashion enthusiasts worldwide. Whether it's the timeless trench coat or the iconic check pattern, Burberry remains a true symbol of luxury and tradition.